Solution

Firstly, we needed to engage viewers much more. So our immediate focus was to increase audience retention and watch-time through a much greater focus on cutting out unnecessary information through both the scripting of the videos and in post-production. Putting a much greater focus on the first minute of the video, making sure its very well edited, no dead space etc. A more consistent branding approach, we worked on various things like title screens, more consistent texts. Humorous inserts & memes where the content felt too slow etc. As seen in the images below. Colors & color schemes were also a big focus, making sure every visual fit the branding aesthetic for the channel. We worked on developing a catalog of background music that suited the channel. Continuously re-looking at different aspects of the post-production process and improving the brand and the flow of the video through every video.

One of the major challenges we faced in bringing this vision to life was figuring out how to really engage the audience in the content. Viewers seem to immediately like the change in production, the higher-quality editing and more consistent branding was well received by viewers, yet there still wasn’t enough consistency video-to-video.. Our approach had to evolve. The editing style continued to change and become more consistent and in line with the channel's vision and vibe.