MicroConf
YouTube Content Creator
Challenge
In May 2021 we were approached by TinySeed to work on building their subsidiary company Microconf’s channel audience, attempting to create a consistent workflow and build the channel audience in the SAAS/Founders niche. The channel was averaging around 10,000-25,000 monthly views at the time, as you can see by the screenshot below. The majority of content was getting a maximum of around 4,000 views per video at the time. A major goal of this partnership was developing an authentic and unique production style, the editing style was a big part of that. We wanted the viewers to be able to tell it was a Microconf video straight from the get-go.
Over the course of 6 months, Andrews channel had an increase of over 400% in monthly viewership. Going from around 200K monthly views in May to over a million in October. In just 6 months the channel had grown in every aspect. The viewers were enjoying the higher quality videos more, video viewership had grown tremendously. Videos were averaging much higher in views.
Approach
The majority of content was getting a maximum of around 4,000 views per video at the time. A major goal of this partnership was developing an authentic and unique production style, the editing style was a big part of that. We wanted the viewers to be able to tell it was a Microconf video straight from the get-go.
Solution
One of Microconf’s goals was to develop a consistent posting schedule, and for the posts to be relatively high in terms of production value etc. Immediately the videos seemed to be doing really well, some of them garnering 10’s of thousands of views in the first week or two of posting, but developing consistency was tough. Some of the videos would get a few thousand views whereas others would seem to go viral. Another challenge was, in the early days of our partnership trying to develop brand consistency was challenging, we didn’t want the graphics to feel repetitive and for long-term viewers to get bored, so coming up with creative ways to display information was key.
From an average of under 20,000 views before our partnership to an immediate increase to 75,000 views in month one of our partnership, the results were immediate. Our first video has since garnered more than 45,000 views, and our most viewed video has over 125,000 views. The channel grew from 8000 through to 13,000 subscribers in just over a month, whereas their previous month-to-month growth was less than 500 subscribers a month.
Since then, the channel has continued to grow exponentially, in month one of our partnership we had 75,000 views-per-month, in month 11 we’re closing in on 300,000 views-per-month. The channel has grown from around 8K subscribers to over 50K in under a year, and looks set to reach 100K before the end of 2023.
All of this, leaving for one very happy client…
Views were up
Engagement was up
Subscribers were up