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The Benefits of Video Marketing for Small Businesses

The benefits of video marketing have skyrocketed in recent years, but is video marketing the new black? I believe it is!


You may be resistant to using video to promote your business, but for those who have embraced it, video marketing for small businesses has become a very powerful method. My friends, times have changed, and it's time to include video in your content marketing strategy.


Video may be an excellent tool for enhancing and improving your Social Media Marketing, Website Design, Email Marketing, and other marketing channels.


So, let's get started with the benefits of video marketing




What is Video Marketing?


Video marketing is the use and incorporation of videos into your small business marketing campaigns and strategy.


It can be used to engage customers, raise brand awareness, introduce products and services, and so on.


Wyzowl's State of Video Marketing in 2022 survey presents insightful data regarding how videos can impact your marketing efforts. Here are some of the survey's most compelling results.


> 86% of businesses use video as a marketing tool.


> 62% of people say video marketing success is determined by the engagement their videos get – including shares, likes, and comments.


> 62% of people say video marketing success is determined by the engagement their videos get – including shares, likes, and comments.


> 60% of people say leads/clicks are the main determining factor of video marketing success.


> 87% of marketers say video has helped them general good ROI.

 

7 Benefits of Video Marketing for Small Businesses


1. Increase Brand Awareness

Videos engage and attract more viewers than other content types. They're great for connecting people to your brand. Your brand may go viral with the correct video content and marketing plan.


2. Improve Your Online Presence


Without an online presence, it's pretty difficult for most businesses to survive let alone thrive.

Video marketing may boost your online presence by making your content more engaging and easy to consume.


Viewers are encouraged to subscribe to a video or visit a website by watching it. When people enjoy what they see, they spread the word by clicking the share button.


3. Personality Reveals


With video, people can hear and see you, which creates a deeper connection with them than with other forms of content.


4. Increase Social Media Engagement


Everyone shares photos or writes articles on social media, so how can you stand out? By making interesting videos.


In the realm of digital marketing, engagement is essential. Traffic and conversion will suffer if your content does not generate engagement. Videos convince people to interact on social media.



I guarantee you'll see an increase in social media engagement if you create interesting and instructional video marketing content that speaks to your potential clients.


5. It Develops Trust.


When compared to other forms of content, videos connect you and your audience on a more intimate level.


People can trust you more if they come to know and like you through video...


And we are all aware that people do business with people they know, appreciate, and trust.


6. Video production can be simple and inexpensive.


Creating and editing videos isn't as difficult as you would assume. Some companies produce professional-looking videos using a smartphone, a microphone, and some simple video editing software.


Don't get me wrong: there are some types of videos that require the expertise of a professional. You don't want your company's branding film to look like a home video.


However, there are many videos that you can generate in-house or with minimal assistance.


Here are a few basic suggestions to help you keep your video prices in check and the procedure simple:


> You can get professional intro's and outro's made to include in your videos from sites like Upwork.


> If you don't have the skills to edit your videos, you can easily locate reasonable freelancers to assist you.


7. Increases sales


Videos increase brand awareness, improve online presence, humanize a company, increase interaction, and develop trust, and they can be inexpensive and simple to create, but the ultimate benefit of video marketing for small businesses is increased sales.


Video marketing will help your business grow sales...give it a chance and see what happens.


Video marketing for small businesses, with the appropriate strategy, may have a beneficial, long-term impact on your company.


What are your thoughts? Was this information useful to you?


Feel free to comment or share your thoughts below.


I'd love to see how we can benefit you, and we're also more than happy to share a few case studies with you as well on how we've increased engagement with a number of our clients by over 400%.


Feel free to take a look at a recent case study for one of our clients here


We would love to help you. Contact us

Credit to the RialtoMarketing for content